Key Facts

In March 2025, the total number of arrivals was 12,955, comprising of 11,620 visitors and 1,335 returning Cook Islanders and work permit holders.

Visitor arrivals increased by 24.1 percent compared to February 2025. Peak months for overall arrivals were mid-year (May–October), aligning with Southern Hemisphere winter and potential holiday travel.

New Zealand dominated the visitor numbers with 54.7 percent of total visitor arrivals, followed by Australia with 28.5 percent, USA with 6.5 percent and Europe with 6.4 percent.

Departures of Cook Islands residents during March 2025 totaled 1,394.